Amidst the coronavirus global pandemic, PeaceTech Lab partnered with legendary Venezuelan singer-songwriter Ricardo Montaner to use the power of social media and technology, to inspire public engagement, and to strengthen preventive measures to help prevent and control the spread of the coronavirus.

When public health is threatened, as it has been with this pandemic, there is a crisis. We work to keep the peace in times like these with the help of media, data and technology. What better way to put our mission into action than by partnering with Ricardo Montaner in a digital campaign to help our communities take personal actions to keep safe from COVID-19.

Now that WHO reports confirmed cases in every part of the world, there has been an increase in action taken by governments. However, Montaner hopes this campaign will result in more policy changes in Central and South America.

“There is a lack of response to the coronavirus by certain governments in Latin America. COVID-19 is a real threat to our communities. I am here with PeaceTech Lab using the amazing power of technology by disseminating reliable information to help people of all ages understand that protecting themselves will lead to a faster containment of this pandemic. It is only the power that you and I have to change our own behavior that can save us. Our goal is to keep working toward a healthier, more peaceful world,” added Montaner.

At the forefront of consistently sharing life-saving news is WHO. Dr. Mirta Roses led WHO in the Americas for two terms as the Director of the Pan American Health Organization (PAHO). This year, she was appointed as one of WHO Director General Tedros Adhanom Ghebreyesus’ special envoys on COVID-19 to provide strategic advice and high-level political advocacy and engagement in the western hemisphere.

“To beat this virus we need behavioral changes and trustworthy communication. With the numerous stay-at-home policies around the globe, technology is more prevalent and important than ever. We must share the best information digitally in order to reach our communities, so they will join health workers and governments, and all together we can overcome and control COVID-19, ” said Roses.

With a misinformation pandemic outpacing the spread of the disease, this digital campaign will provide a large audience with accurate information to help prevent and control COVID-19. Montaner launched the campaign through all his social media platforms, where he holds a captive audience of nearly 20 million.

Together, Montaner and PeaceTech Lab aim to support WHO to reinforce that simple actions like staying home, keeping social distance, washing hands frequently and thoroughly, and practicing proper hygiene can save lives.